“GET ON THE RIGHT TRAK” WITH YOUR BUSINESS
If you are building a business, the right infrastructure is
essential to manage growth and get to the next level
Contraks.com assists contractors and other business owners to
“get on the right trak” and correctly manage and
organize the heart and soul of their business.
Jeff
Hamby is a concrete renovation and coating/painting contractor
however he increasingly finds himself and his staff buried in
paperwork and getting off "trak".
"I was involved in everything except the coatings industry" he
said. "I had papers all over the office in stacks, and no
system to manage it. The most mundane office chores often took
my personal attention to get accomplished. I was running
around with my hair on fire”
When customers or client would call for a copy of some type of
paperwork related to a bid or a ongoing project, Hamby spent
an inordinate amount of time searching for the lost document.
The chaotic atmosphere produced train loads of stress and
wasted time that should have been spent on other more
productive endeavors and on what Hamby knows best, the
coatings business.
Then Hamby was introduced to Thomas S. Uhlich who has been in
his own business since the early seventies after spending two
tours in Viet Nam as an Army Air Traffic Controller. Uhlich
invented, developed, and evolved processes and procedures to
organize his businesses to facilitate the growth of his
companies. “Many of the organizational skills I started out
with were learned in the Army and that experience provided a
good foundation of reference in the early days of my business
experience that carry on to this day” Uhlich said.
Many entrepreneurs are experts in a certain field however
their expertise is generally not related to business
organization. Most realize the need to do something however
most don't posses the time or the technical know how to
accomplish it.
“Most small businesses need assistance in this aspect of their
business” says Thomas S. Uhlich, Owner of Contraks.com, a
consulting business for small construction and supply
companies, and he is now offering his solutions to all small
businesses. The basic systems taught are applicable to most
businesses. “It can take years of hard knocks, and, the
painful lessons they teach to finally realize before you can
grow a business and get to that “next level”, you must have a
system in place to manage yourself and the business. The years
spent learning these lesson can literally break a company or
the entrepreneurial spirit of the owner before the business
has a chance to succeed.” Uhlich says.
Most entrepreneurs are a creative individuals and concentrate
mainly on starting a business or trying to find more business
rather than how to control and manage it. Often, little
thought is given to the infrastructure that is critical to
maintain, control, and grow a business. There are many old
sayings or idioms that apply to this situation and “putting
the cart before the horse” Uhlich says is one of them.
The problem is most entrepreneurs don’t realize what’s going
to happen “down the trak” as they pursue and secure more
business Uhlich says. Most don't plan for this because they've
never been in the situation before and lack experience. This
is especially true of a start-up business. It seems once a
business owner arrives at that point of awareness and
recognizes there’s a problem, it’s often difficult to get the
entrepreneur to allocate the time and funds required to
organize the business correctly. Some become comfortable with
the stress and the chaos. It’s human nature. The fear of the
unknown comes into play and it’s a powerful emotion to
overcome, but it can be done.
The solutions to the “runaway train” of chaos can seem
overwhelming to an owner, however, there is help and it’s not
hard to implement.
Taking a “one small step at a time approach” seems to work
best for most small business owners Uhlich says. Given too
much information at once, the owners eyes glaze over and those
thoughts of “how am I going to do this with all the things I
have to do now” start running through their mind. Sound
familiar? It’s important to realize that bad business
decisions are often directly related to high levels of stress.
That stress is usually associated with the chaos and the
insanity of an un-organized business that has an inadequate or
non-existing infrastructure to mange the everyday processes
off a real business.
Streamlining and standardizing basic business practices is
critical to relieve stress to enable the owner to think
clearly. Standardization once implemented, the business owner
finds he or she is more relaxed and has more time. Some owners
report feeling guilty they aren't working hard enough because
the stress is gone. Being stressed out isn't what running a
business is supposed to be like. It’s should be an enjoyable
and rewarding experience. Once standardization is implemented
and the stress is relieved, taking the next management steps
are much easier to implement.
Hamby took the time to organize himself and his office using
the approach Uhlich recommended.
Now there is clear definition about what happens next. As I
was taught in the Army, “Standard Operating Procedures” or
“SOP”, for each and every situation that develops there is a
well defined documented procedure to follow. “It makes
everyone’s life so much easier” Uhlich said. Now, for every
action, there is a clearly defined reaction by Hamby and his
staff.
When leads are generated, sales calls are made, proposals are
written, employees are hired, financial issues and decisions
based on real time, project management, project cost analysis,
sales and marketing, long term strategic initiatives, market
awareness among others areas, there is documentation generated
and everything is clear and concise and the information is
available to those who need it, and best of all, it’s easy to
find. Gone are the days of “hunting expeditions” trying to
find a simple piece of paper that should be at your
fingertips. Hamby says “I can believe how easy this is”.
Its like, “what came first the chicken or the egg?” Uhlich
said. The best solution is having a system in place to manage
not only yourself but your business. The new or the seasoned
entrepreneur should have a system that enables the company to
take advantage of any business situation that presents itself
without the fear of chaos.
Now when Hamby is with a customer a standard “Call Sheet” is
filled out with all the standard proposal information so he
knows what questions to ask so nothing is overlooked. Hamby’s
sales staff and independent sales agents use this form also.
“I simply email or give a copy of the form to my secretary.
The first draft is emailed back to me or a hard copy is
produced for review prior to being sent to the customer” Hamby
said. This method enables Hamby and his staff to move on to
the next sales calls and keep the flow going in an organized
fashion.
“It has improved our sales flow dramatically and we are able
to send more detailed and professional proposals/job
specifications to our customers in a fraction of the time it
took to produce a short proposal in the past” Hamby said.
Instead of spending time dictating information to a secretary,
the information on the “Call Sheet” is inserted into a
standard proposal paragraphs template and a detailed
proposal/job specification is completed in seconds. Everything
is documented and nothing is left to chance.
“This method is very useful as we graduated from small
projects to larger commercial and industrial construction
projects that require more paperwork documentation” Hamby
said. The standardization has saved them time, money, and
aggravation in all aspects of the business.
It has been close to a year now that Hamby has been using this
and other systems to streamline the typical business
bureaucracy that exists in most companies. He said the systems
have dramatically reduced the time it takes to write a complex
or a standard proposal by as much as 75% or more. This enables
Hamby to make more sales calls and focus on other important
aspects of the business. Coupled with the ease of finding this
documentation by other process introduced by Uhlich, Hamby has
been able to more than double his work load with less work
than it took prior to implementing these systems.
With his company’s infrastructure in order, Hamby has more
time for strategic initiatives. Looking to the future and
implementing new programs to facilitate growth are essential
and often overlooked Uhlich notes. Market awareness is
crucial. Many business owners are “left in the dust” when new
technology and process’s are introduced into the market place
because they are to pre-occupied with putting the fires out
and not really concentrating on the market. Often, the owner
realizes when it’s too late that the company should have been
entrenched in the new technology or process from the beginning
before the market became saturated with “me too’s” and then
forced to play that frivolous game of catch-up.
Hamby has taken the next step towards larger and more complex
commercial and industrial work. He is also well aware of
market trends now and has acted upon those trends. Hamby is
also involved in more profitable areas of the residential
market based on his companies’ expertise using new and
emerging technology and processes for both markets.
Most entrepreneurs’s should seriously consider allocating the
time to take a good hard objective look at their business. If
anything in the above article sounds familiar then take the
time to bolster the infrastructure of your business.
Eliminating chaos and stress is imperative before the business
attempts to take that next step and grow a business.
“When a company secures more business, it must ensure the
infrastructure is in place to provide the customer with the
highest degree of support, maintenance, and project quality.
Without an organized infrastructure, the company will lose
customers and quality will suffer. Companies can learn this
lesson the hard way or the easy way. It makes more sense to
eliminate the pain and suffering associated with the school of
hard knocks with a refined infrastructure before stepping up
to the next level or even maintaining an existing business”
Uhlich says.
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